Was well-known as Bali-based jewelry designer whose line of intricate handmade jewelry and home accessories were inspired by his idea of “sustainable luxury”, a belief that a business can be successful while still respecting the natural and human environments and planning for future generations. Hardy has further ventured as an environmentalist and an advocate of the use of bamboo as an alternative to timber for building and reforestation.
His pioneering program of sustainable advertising aims to offset the carbon emissions associated with his yearly corporate print advertising by planting bamboo on the island of Nusa Penida, which project also achieves several social and conservation goals, as the bamboo is fully owned and managed by local community groups, while the planted groves provide a habitat for the endangered Bali Starling. In 2007 Hardy and his wife, Cynthia, endowed a new independent school called Green School to provide a holistic education to children in a sustainable environment. He also owns PT Bambu, which deals with bamboo furniture and sustainable building material and furniture design and manufacture.